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This video is a visual experience and one with a great cause. I will let the person who made the video explain how it was all done, it’s cool to see he is such a big Jay-Z fan.

The Graffiti Research Lab’s Evan Roth was commissioned by RED & the Global Fund to create the visuals and he pulled out all stops for Jay: “I’ve been turning down client requests to use Typographic Illustration for 5 years in hopes that one day the phone would ring and it would be Hova.”

“Brooklyn Go Hard” is the first single off of the soundtrack to the movie Notorious.