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Jay-Z – “On To The Next One” feat. Swizz Beats (Music Video) / Response To The Conspiracy Theories
January 1
under: Felipe, Videos
comments: 41

…Um, yeah. The first hip-hop music video of the new decade, and it was different to say the least. The video for “On To The Next One” is not easy to explain. Hell, I don’t think it can be explained. Here are just a few of the “what the fuck” elements found in this video:

  • The liquid being poured over the expensive artifacts.
  • The basketballs on fire.
  • The half-second shot of the crucifixion.
  • The goth dude with the lipstick and the tatoo on his chest.

This list could go on and on. All that being said, I do think this was one of the best music videos I’ve seen in a while. If my assumption is correct, the point of the video was not to necessarily be logical but to be a purely visual experience. Edit: I’ve read the conspiracy theory comments on youtube and NR. To everyone who believes this video is proof that Jay is a freemason/member of the Illuminati, I say chill, take a step back and look at the bigger picture. Hov has probably been aware of these theories on him for a while, and so maybe he used them to his advantage by making a video that would feed the flames. That way, people would be talking about him. Discussion results in the best form of publicity: word-of-mouth. This is just a possibility, but it seems alot more plausible than any theory about Jay-Z slipping hints to his affiliation to a religious cult.